Psycho Bunny

S&E Client Psycho Bunny

Psycho Bunny is a privately held men’s clothing company founded in 2005 with offices in its founding city of New York and headquarters in Montreal.

Psycho Bunny redefines the classics with inimitable wit and peerless quality, giving tradition an updated edge.

In the past few years, Psycho Bunny has experienced a full-scale brand evolution. Thirty-year apparel industry veteran Alen Brandman of Thread Collective Inc., an originating brand licensee, identified the brand’s potential growth early in its life cycle and purchased 100 percent of the operating rights and 50 per cent of the intellectual property rights in 2017. In 2021, Brandman acquired full ownership of Psycho Bunny, then in 2022, formed a leadership group along private investment firm BBRC, led by retail executive Brett Blundy, and Bertrand Cesvet, the former CEO and chairman of Sid Lee.

In the past two years Psycho Bunny has tripled its business and started a massive global expansion. By the end of 2022, the brand will have more than 100 stores globally.

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